Yunnan National Traditional Food Development Promotion Association

The 'Yunnan National Traditional Food Development Promotion Association Technical Service Center' is the host of the organisation, and the 'Yunnan National Traditional Food Development Promotion Association Shanghai Office' is a co-organizer. In 2013, the Technical Service Center was created. It is a specialised food development service company that has been granted permission to support and collaborate by the Shanghai Food Industry Research Institute.

The Yunnan National Traditional Food Development Promotion Association uses the strength of technological research and development to adapt the taste of medium and large cities based on the advantages of environment, provenance, and origin. and effectively accessed the chain of mid- to high-end supermarkets in Shanghai.

As a result of the Yunnan provincial government actively promoting Yunnan culture over the years to increase Yunnan's popularity, Yunnan agricultural products now enjoy a positive reputation in Shanghai. A fantastic business opportunity is to capitalise on this effect and market Yunnan agricultural products outside of the province. Yunnan's level of cooperation has progressively increased after years of counterpart support. The two sides' resources are very complementary to one another. The secret is to develop and support a group of Yunnan businesses that are involved in the commercialization of agricultural resources.